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Alvexo
Playbook

 

ROLE UI & VISUAL DESIGNER     CONTEXT EBOOK DATE 2020

Alvexo

Playabook

ROLE UI & VISUAL DESIGNER
CONTEXT BRANDING
DATE 2020

Alvexo New Playbook 2020

Alvexo releases once a year a Playbook, a comprehensive ebook showing the major movements and events that happened in the global financial markets that year.

As part of the Studio, I was given the task to design it from scratch, baring in mind the new brand and its design guidelines. I started by setting up the general architecture and style of the ebook, by placing margins, headers and footers where I wanted them to be. I studied the font sizes and weights I was going to need for this project, and started looking for ideas that would help me build the infographics I needed.

I downloaded all sorts of ideas and elements from the stock photos subscription and changed their colors to match our color palette. I even changed a few of the downloaded elements, and created some as well, for the purpose of this project.

Baring in mind that every topic in this ebook was going to be spread apart throughout one to two pages the most, and taking into account even paddings and margins, I placed the texts to fit those requirements, placing the infographics in strategic places around it. Sometimes, infos and tables were the main focus of the page. Sometimes they were there just to strengthen the texts.

Click on the image below to see the entire PDF

It’s not simple to make it simple

Tailored Made Icons

Tens of icons were used in this ebook as part of the visual experience.

They needed to be linear, simple, and to include Alvexo’s colors so that they would feel they’ve been tailor-made. I downloaded most of the icons from the online stock photos we worked with, and made them all a lot simpler, so they would show a concept or a place quickly and in a simple way.

Tailored Made Icons

Tens of icons were used in this ebook as part of the visual experience.

They needed to be linear, simple, and to include Alvexo’s colors so that they would feel they’ve been tailor-made. I downloaded most of the icons from the online stock photos we worked with, and made them all a lot simpler, so they would show a concept or a place quickly and in a simple way.

Featured Headers

Each big topic in this ebook is preceded by a featured header.

The headers needed to be simple yet catchy and interesting, and should all match with the section of content they represented below them.

Featured Headers

Each big topic in this ebook is preceded by a featured header.

The headers needed to be simple yet catchy and interesting, and should all match with the section of content they represented below them.

Thanks for watching!

See you on my next project…