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B.I. FINANCIM
LANDING PAGE

ROLE WEB DESIGNER     CONTEXT INSURANCE COMPANY     DATE 2014

INTRODUCTION

A simple – simple – simple – landing page

Within the frame of my former job at Algomizer, I designed a very simple landing page for a local Insurance Company.

They basically needed one clear thing: to bring hot leads.

RESEARCH

Asking owners and steakholders

The landing page was going to be adapted to mobile view, and was intended to be used in a Google Adwords campaign.

The target users of the landing page were going to be adults – both men and women – in their 30’s and up to theirs 60’s, that know how to fill out a quick form and press “SEND”.

The vibe-cloud (as I call it) of the landing page would be FAMILY, UNITY, HAPPINESS, TOGETHER, SAFE, SECURE.

So I chose a nice picture of a happy normal family – dark haired to make it match better with the common Israeli user – and solid colors like blueish-gray and light-blue to give a sense of SERIOUSNESS yet LIGHTNESS.

I used the logos of the insurance companies BI FINANCIM works with, in order to create TRUST.

THE VISUALS

Desktop and mobile.

Thanks For Watching!

See you on my next project…

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