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CITYapp’s FLYERS

ROLE  GRAPHIC DESIGNER     CONTEXT  GIVE-AWAY FLYERS     DATE Dec 2016

INTRODUCTION

As part of their marketing strategy, Liz & Jack asked me to design a flyer to print out and give away…

THE TASK

  • They needed two flyers: same front, two backs, each showing 8 different coupons. In Hebrew. A5, double sided.
  • The flyers needed to encourage people to download the app
  • The flyers were gonna have 8 coupons from different stores of Raanana, with nice discounts
  • In addition, there needed to be: logo, social presence, new features in the app, and QR codes to download

TEXTURES, PICTS & COLORS

Every time I start a new project, I surf Google for some inspiration, to see what others are doing out there, to see if there are any good new trends to follow, or just to differentiate my work from the rest (I bet I’m not the only one!)

 

So I looked in Google images. I searched in Shutterstock and in Freepick, and of course in AllFreeDownload as well…

TEXTURES, PICTS & COLORS

Every time I start a new project, I surf Google for some inspiration, to see what others are doing out there, to see if there are any good new trends to follow, or just to differentiate my work from the rest (I bet I’m not the only one!)

 

So I looked in Google images. I searched in Shutterstock and in Freepick, and of course in AllFreeDownload as well…

THE CHALLENGE

Sometimes, it can get tricky to imagine a digital concept on printable paper…

I wanted to bring the digital concept and the feeling of a 3D, touchable app onto a plain, printable paper

 

So after surfing the net for a while, I came across an amazing vectorial image showing a mobile device with cubes bursting out from it. That’s it! That was exactly what I was looking for. Downloaded!

 

Then I started matching and mixing… took the background – changed its colors; took the 3D cubicles – matched icons and pictures from the app itself and from its Facebook page; got the coupons to look similar to the ones in the app; set the text where it belonged… And the flyer was ready to go!

HERE IT IS!