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EZ TRADER
LANDING PAGE

 

 

ROLE UX-WEB DESIGNER     CONTEXT BINARY OPTIONS     DATE Dec 2013

To be different…

or not to be.

Another one, yes. Another trading company needed to make its way into the online market. And despite of my boss’s request to “just make it on the same template” – which I refused – I gave this landing page as much of an individual touch as I could.

EZtrader is a Binary Options landing page intended for people in their 40’s and up that want to earn some extra money without much effort.

The page highlights a simple way of earning money and quite a few testimonials encouraging peers to do the same. These were maybe the most important points of focus in this landing page, that’s why they take a considerable amount of space (the content was edited by me as well). Moreover, we decided to go for an A-B TESTING to decide where the testimonials should be in order to get more conversions: either right after the form below the fold, or towards the end of the page.

At the bottom, the presence of gold and silver colors give the illusion of coins and gold, power and beauty, and the blue background keeps a cool and friendly vibe.

A/B TESTING

Testimonials first, or FREE VIDEO first?

The question arose while designing this landing page.

Is it more urgent to show – as if – what people say about the platform?
Or should we provide a benefit first?

Let’s A/B test it!

Thanks for watching!

See you on my next project…