Mineraline

MINERALINE
WEBSITE

ROLE GUI DESIGNER CONTEXT MARKETING STRATEGY DATE Oct 2012

INTRODUCTION

My very first website design

Having worked for 4 years at Odeyah (2008-2011) as the Graphic Designer of the company, brought my ex-bosses back to me in 2012 for some online action, this time as a freelancer.

Odeyah Industries Ltd is quite a big company dedicated to the production, packaging and sale of cosmetic products, mainly based on minerals from the Dead Sea. That’s why their main cosmetic line – which includes more than 50 different products – is called Mineraline.

And this one was going to be my very first website design, all from scratch.

RESEARCH

Due to the geographical distance, we used Skype to brainstorm, and to set the main ideas of the website:

1 Who’s the website for?
Distributors and sellers around the world.
2 What’s the purpose of the website?
To make Mineraline known globally.
3 What kind of content will the website have?
A display of all Mineraline’s products + CTAs for distributors interested in our line + some background on the Dead Sea minerals and benefits + contact us section + about the company (history, exhibitions, world presence).
4 Will it be a corporate or e-commerce one?
It will be a corporate website – with the option of turning it into a commercial one in the future.

TYPOGRAPHY & COLORS

Mineraline had been in the market for some 30 years when I started my position at Odeyah.

Its owners, three good men in their 60’s to 80’s, weren’t that positive about modern styles, so I decided to go for a classic typography that’d suit the need of an up-to-date website, while still keeping a bit of the classic smell in the air…

LATO

From Google Fonts

The screenshots you’ll see here below won’t be showing the use of LATO, but I promiss… I used it for the website 😉

The colors I used needed to be classic, should match the logo – as well as Mineraline’s subline: Mineraline Aloe Vera -, and had to reflect prestige and confidence. These are the ones: