One of my first challenges in Algomizer: to design our own banners for Algomizer’s Google Display campaign. We needed to make our brand interesting and full of surprises.
We came up with strong phrases, facts about our company and what it does. We wanted to cause curosity and interest on the net. So our first banners were built to “make noise” about us mainly.
We applied “remarketing” or “retargeting” pixels in them as well.