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Olive

Olive All-Purpose Cream - label design

Olive All-Purpose Cream and Olive Hair Mask products were designed for the international market and to be sold at specific stores at the Dead Sea in Israel, where lots of tourists empty their wallets, among them a considerable amount of Russians living in Israel.

On a long rectangular label I had to manage to give life, color, and uniqueness to a well known and burnt-some concept of a cream based on olive extract.

We chose a white and cylindric plastic pot with a silver line around it, in order to give the product a bit of extravagancy. The label was printed out on metallic paper, letting its borders match exactly with the silver line of the pot. The differences between the All-Purpose Cream and the Hair Mask labels were very subtle but still existent.

The colors used remind of the olive and the olive tree, letting the heavy texts hide away to the sides and to the back of the pot.