Algoways is a Technological Trading company specialized in automatic investing through robots that "do the hard work for you". That was the message to pass on to the masses. They had a rather eye-breaking animated website banner in their homepage which didn't really match with their goals. That's why I took the concept of the automated robot and used it instead as a free-of-error machine that would give the user 100% peace of mind when investing. The landing page is very bright, light colored, clean and straight to the point (like Israelies are).
As BuyOptic approached Algomizer to deal with its online marketing campaign, I was in charge of designing their landing pages for desktop and mobile. We'd done banners for them in the past as well so I knew pretty much what elements to use and where to take the 'raw materials' from. Their goal is one simple one: to get leads from the landing pages. They'd do the rest by phone. The colors and textures were taken and/or inspired by their existing website. I wanted to keep the same feeling of freshness, youth and beauty they show in it.