One of the most fascinating tasks I came across with working for Algomizer, was to design Ad-Optimizer’s GUI/UX. My design had to be within the same look & feel of Algomizer’s strongest SaaS product: Ad-Assistant, which had been outsourced but yet revised and retouched by me later.
Ad-Optimizer is one of Algomizer’s strongest ‘babies’, an in-house developed SaaS capable of doing literally ‘magic’ for SEO/SEM Marketers as well as for regular people that like to put hands on their online marketing campaigns and already know the basics of it.
I must say that the existing guidelines of Ad-Assistant helped me greatly in rapidly focusing on the ‘language’ I was going to use in this GUI, as well as the look & feel of it, although Ad-Optimizer represented a whole new challenge of its own, since most of its features are totally different from those of Ad-Assistant. In fact, I found myself changing the content and features of the SaaS rather often at the beginning of the project, since our CEO, together with the R&D CO and other related top heads in the company were still trying to decide which of the features were going to be the ones to set Ad-Optimizer as unique in the fast changing market of online technology.
Here are some screenshots of the firsts drafts I was required to design, although as I mentioned before, things changed quite drastically since then, and I’ll be happy to share the new screenshots with you guys, as soon as I get permission to reveal them. For the moment, we’re designing it for desktop users only for its first version, and will soon start designing and programming its mobile twin as well.
In any case, designing an app of this complexity (desktop and/or mobile) is a huge challenge and an amazing experience which envolves lots of thinking (what to put, if it’s totally necessary for it to be there, where to place it, how the user will interact with it, if it’s friendly and intuitive enough for the normal user, if it’s recognizable and memorizable for the user, and aaalllll those questions you have to ask yourself each and every time you add a comma, an icon, a tip or a label, a dropdown, a menu or any other feature). It might sound a little complicated ,but for me it is simply A M A Z I N G !!! This is one of the things I LOOOOVE the most doing in my job.
Designing taking into consideration the USER EXPERIENCE simply AMAZES me! I’m a PASSIONATE of UX. And can’t wait to show you the final GUI of Ad-Optimizer… you’re gonna love it too!